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Naturally inspired, organically infused hair care.

David Hanen is recognized as an innovator in the formulation of pure, organic and sustainable beauty products.

Our Founder

Our Founder, David Hanen, has dedicated his career to the art of hair and beauty. From his beginnings as a salon stylist to a successful salon owner, David’s passion is product formulation. Today he is recognized as an innovator in the formulation of pure, organic and sustainable beauty products.

Renewable, Sustainable Beauty

Did you know most professional brands don’t make their own products? At Loma, we source, formulate, manufacture, and fill all of our own products. We investigate our ingredients and raw materials to ensure there are no traces of harmful materials – we don’t take for granted the claims we make. Our founder and cosmetic chemist, David Hanen, personally guarantees the quality of the raw materials he uses, promising “we only buy from the finest raw material manufacturers in the world.”

Explore the Collection

Our Promise

We promise quality and longevity, and our passion is in the process – we research and test each raw material to ensure they’re as clean as they claim to be. Our products are Paraben, Sodium Chloride, Gluten and Soy free, and have Sulfate-free cleansing. We are also vegan friendly. And, of course, we NEVER test on animals!

We invite you to experience the difference of Loma!

Check Out Our Video Series

Simple Science with David Hanen, Founder and Cosmetic Chemist

We're Peta Certified

Cruelty-Free, Vegan-Friendly

24 of our products are totally Vegan, using no animal products. We utilize a small amount of beeswax in our Fiber Putty and Forming Paste, which is obtained in a way that does not harm the bees as we know they are key to our environment. And, of course, our products are NEVER tested on animals.

Quality in Manufacturing

Loma is made in the USA and we blend our own products. From manufacturing to printing, filling and shipping – we guarantee the quality because we in-source every step we take. We work closely with like-minded partners to maintain high levels of quality.

Recycling Efforts

Our philosophy is to maintain a renewable and sustainable process. All our packaging is recyclable and we require a minimum of 25% post-recyclable plastic in our bottles. Our manufacturing facility generates very little waste because we recycle everything we can, from raw material drums to cardboard and plastic.

It's not just about style, but healthier, stronger, shinier hair.

What makes Loma unique?

Loma hair care products are high-performing with naturally healing organic ingredients and essential oil-based fragrances. We pioneered and set the standard for the use of Certified Organic Aloe Vera Gel, the primary base for all Loma products. And our manufacturing facility is located 9 miles from one of the cleanest water sources in the world.

Good for your hair and your skin!


Aloemoist Complex

Over 27 years ago we innovated the use of Organic Aloe Vera Gel in the salon industry.

We infuse pure water with concentrated organic aloe vera powder – this powerful combination creates the #1 ingredient in Loma products. Aloemoist Complex is made of pure organic plant extracts, oils, vitamins and minerals and offers a simple and clean approach to healthy hair and a sustainable environment.

Clean Water

Our products start with the cleanest water because our facility is located 9 miles away from one of the purest water reservoirs in the world. When we filter this water, we remove remaining pollutants giving us nothing but pure, clean water.

Pure Ingredients

We use only the highest quality ingredients and we are confident that our raw materials are clean and free of hidden hazards.

Quality Products

We use pure organic aloe vera gel and only the very best raw materials. We offer quality products at affordable prices because we manufacture our own products.

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