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Loma Lifestyle Blog

Hair & Beauty

The New Look of Loma


We here at Loma have some exciting news! We're updating our look to be more relatable for our loyal customers. We have already shown off our cleaned up logo featuring our tagline, “Naturally inspired, organically infused hair care" and we will be releasing our all new packaging very soon! Don’t fret Loma Lovers, all products will be the same high quality formulations, just a change on the outside. Loma is still centered on the same values that we always have been:

Great hair care that’s naturally inspired, organically infused.
Fragranced with essentials oils.
Using some of the cleanest water in the country. 
Formulated with the highest quality natural ingredients available.
Healthy living, being as natural as possible and good to the environment without sacrificing performance.

Loma’s packaging, with a new look, will sit as beautifully on the shelf and as it will in your shower. We have added a few things to our labels, including product information translated to French Canadian and Spanish as well as the cruelty free bunny and vegan on certain products (fiber putty and forming paste are the only products that are not 100% vegan). Of course we’ve always been cruelty free, now we’re just letting the world know.

 As for the packaging itself, it now shows what it does through color and helps differentiate between product lines. For the shampoos and conditioners we have added a little color to set them apart, shampoos will feature a dark band, and conditioners a lighter band, and each regimen is color coded:

Daily will be orange for the natural citrus aromatherapy of tangerine, orange and grapefruit featured in this gentle cleansing line.
Moisturizing will be blue to remind us of the clean water behind this hydrating duo.
Nourishing products for dry, thirsty chemically treated, will still be green, but slightly lighter.
Violet will still be violet, but updated to fit with the new palette.

The styling line will also have a new look! All styling products will now be packaged in blue to differentiate from the rest of the line. The hold and shine factors will still be on the back of the bottle, but Loma styling products will also feature a band that varies based on the products' hold. Darker bands mean more hold, lighter bands mean less. The treatment line will remain the classic green we have had since Loma was founded 30 years ago.

We may have different packaging, but we still have the same dedication to natural, safe ingredients and always will!
To see our entire product line, head over to our product page!  

Love, Loma

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